Founders and Management Team

Josephine, David and Celia bring together a set of complementary business skills creating a much sought-after top management team. Having previously worked together managing a professional services firm, they reunited in February 2013 under the Sertus banner to provide client-focused services to professional intermediaries. They are committed to growing and developing the Sertus brand with like-minded staff.

From left to right:
Josephine Pao, David A. Bruce & Celia Fung

Josephine Pao | Founder & Business Development Director

Josephine drives and supervises the firm’s business development activities in China, Hong Kong and Taiwan.  Widely considered one of Greater China’s leading BD professionals, Josephine brings a wealth of experience in matching Chinese client needs to offshore-based solutions.

Josephine has worked in the offshore incorporations industry for over 20 years.  She holds an MBA from University of Hull and is fluent in Cantonese, Mandarin and English.

Connect Josephine: josephine.pao@sertus-inc.com


David A. Bruce | Founder & Director

David is responsible for management and financial reporting and represents the firm at domestic and overseas events.
 
A Scottish Chartered Accountant, David has over 25 years’ experience starting and growing businesses.  He completed his MBA at Cranfield School of Management in 1987, became a CFA Charterholder in 2000 and completed his PhD with the University of South Australia in 2008.

Connect David: david.bruce@sertus-inc.com


Celia Fung | Founder & Operations Director

Celia is a UK and Hong Kong Chartered Secretary and has over 20 years corporate administration experience. Celia is responsible for overseeing the business operations and regulatory compliance of the Sertus Group.  
 
Celia holds a Bachelor (Hons) degree in Applied Accounting from Oxford Brookes University, UK and a Diploma in Financial Management from ACCA.  A full member of STEP, she is fluent in Cantonese, Mandarin and English.

Connect Celia: celia.fung@sertus-inc.com