Founders and Management Team

Josephine, David and Celia bring together a set of complementary business skills creating a much sought-after top management team. Having previously worked together managing a professional services firm, they reunited in February 2013 under the Sertus banner to provide client-focused services to professional intermediaries. They are committed to growing and developing the Sertus brand with like-minded staff.

From left to right:
Josephine Pao, David A. Bruce & Celia Fung

Josephine Pao | Founder & Business Development Director

Josephine drives and supervises the firm’s business development activities in China Mainland, Hong Kong and Taiwan.  Widely considered one of Greater China’s leading BD professionals, Josephine brings a wealth of experience in matching Chinese client needs to offshore-based solutions.

Josephine has worked in the offshore incorporations industry for over 20 years.  She holds an MBA from University of Hull and is fluent in Cantonese, Mandarin and English.

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David A. Bruce | Founder & Director

David is responsible for management and financial reporting and represents the firm at domestic and overseas events.
A Scottish Chartered Accountant, David has over 25 years’ experience starting and growing businesses.  He completed his MBA at Cranfield School of Management in 1987, became a CFA Charterholder in 2000 and completed his PhD with the University of South Australia in 2008.

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Celia Fung | Founder & Operations Director

Celia is a UK and Hong Kong Chartered Secretary and has over 20 years corporate administration experience. Celia is responsible for overseeing the business operations and regulatory compliance of the Sertus Group.  
Celia holds a Bachelor (Hons) degree in Applied Accounting from Oxford Brookes University, UK and a Diploma in Financial Management from ACCA.  A full member of STEP, she is fluent in Cantonese, Mandarin and English.

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