Management Team

Josephine, David and Celia bring together a set of complementary business skills creating a much sought-after top management team.  Having previously worked together managing a professional services firm, they reunited in February 2013 under the Sertus banner to provide client-focused services to professional intermediaries.  They  are committed to growing and developing the Sertus brand with like-minded staff.

Josephine Pao

Director, Business Development



Josephine drives and supervises the firm’s business development activities in China, Hong Kong and Taiwan.  Widely considered one of Greater China’s leading BD professionals, Josephine brings a wealth of experience in matching Chinese client needs to offshore-based solutions.

Josephine has worked in the offshore incorporations industry for over 14 years.  She holds an MBA from University of Hull and is fluent in Cantonese, Mandarin and English.

David A. Bruce




David is a Board Member of the Sertus Group, is responsible for management and financial reporting and represents the firm at domestic and overseas events.


A Scottish Chartered Accountant, David has over 20 years’ experience starting and growing businesses.  He completed his MBA at Cranfield School of Management in 1987, became a CFA Charterholder in 2000 and completed his PhD with the University of South Australia in 2008. 


Celia Fung

Director, Business Operations



Celia, a UK and Hong Kong Chartered Secretary, is responsible for business operations and regulatory compliance.  With over 16 years corporate administration experience, Celia leads the firm’s technical services teams in China, Hong Kong and Taiwan.


Celia holds a Bachelor (Hons) degree in Applied Accounting from Oxford Brookes University, UK and a Diploma in Financial Management from ACCA.  A full member of STEP, she is fluent in Cantonese, Mandarin and English.